The Jelly Blog / 5 Tips For Choosing a Custom Domain

5 Tips For Choosing a Custom Domain

Choosing a custom domain can be a big decision, and once you choose one, it’s a big deal to try and change it. Once you consider these 5 things, we think you’ll know everything you need to chose the right custom domain name.

If you’re not sure if you need a custom domain, check out this post explaining the benefits.

1. Make Sure Your Domain Name is Easy to Remember

Try to steer clear of a domain like “,” your users will have a hard time remembering that domain name, and they will have a harder time using your site.

Instead, try to pick a domain name that consists of a few easy-to-spell words. Your best bet is to find a domain that just contains the name of your company, like “” But if that isn’t available, try something like “” or just part of the name, like “”

2. Base Your Company Name on Your Domain Name

If you haven’t picked a company name yet, or are willing to change your name, the best bet is to pick a company name where the “” domain is available. That way, your customers will have no trouble finding your company, and even if they don’t know what your domain name is, they could easily guess it.

3. Pick the right TLD (ending) for Your Domain

Something we see a lot is a company using a domain ending other than .com. Sometimes it makes sense, like a organization can use .org, but other times it’s just confusing. If at all possible, use the .com TLD for your main website.

If you’re choosing an ending for a link shortener or other “alias” domain (something that points to your main site, but people won’t have to remember), you can be a little more creative. You can use something like “” or another short domain. In this case users don’t need to remember it, but they should still be able to recognize it.

4. Brainstorm Domain Name Ideas

Your first idea might not be your best, and that’s ok. Get other people in on the brainstorming process! Once you decide on a domain, ask your friends or coworkers what they think. Your domain name is a huge part of your brand, so it’s worth getting it right so you don’t regret it later.

5. Pick a Good Domain Name Registrar

Once you decide on a domain name you’ll need to decide where to buy it. There are a lot of options out there, but here are some of the main ones to consider (these aren’t affiliate links, just our unbiased opinions.)

Google Domains

Google Domains is a great option if you’re in it for the long haul. They have upfront pricing, and don’t start charging you more once a promotional or trial period is up. They offer most of the common domain endings, including .com and .org.


NameCheap offers a great deal when you first sign up, then their prices go up a little higher than Google Domains. However, you can sign up for quite a while before having to pay the higher price. NameCheap also has a different selection of domains, so they are definitely worth checking out if you can’t find the ending you want on Google Domains.

Go, Make Your Choice

Once you’ve considered these tips, you’re ready to pick a domain name. Get a group together and start brainstorming ideas, then find one that’s available and works well for you. In the end, it’s up to you to find a domain name that you’re happy with and works well for your company.

If you’re choosing a domain to use with the Jelly URL Link Shortener, we’d be happy to help you decide on one! Send us an email at [email protected] and we’ll help you brainstorm and find some ideas for free!

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